A client hasn’t booked in months. You would be happy to work with her again, but you’re unsure what to say.
Before you assume she was unhappy, remember that you don’t yet know why she stopped coming. Her schedule may have changed. She may have been meaning to book. There could also be a concern you need to hear.
A thoughtful invitation gives you a way to open the conversation.
Choose the relationship before writing the message
Start with a few past clients you would genuinely welcome back.
Review what they hired you for and whether there were any unresolved questions or concerns. Consider whether your current services still fit their needs.
Use an appropriate contact channel that respects their communication preferences.
Give the invitation a relevant reason
Someone who used to book a regular service may appreciate current appointment information.
A former project client may need an update or review. Someone who attended a workshop may be interested in a related experience.
Explain why you’re contacting that person now.
Here’s an example for an appointment-based business:
“Hi, Anne. It’s [name] from [business]. It’s been a while since we’ve seen you, and I wanted to send our current booking information. If you’ve been meaning to schedule, here’s the link. If you’re unsure which service to choose, you’re welcome to reply and ask.”
For a consultant:
“Hi, Anne. When we worked together, we focused on your client onboarding. If your services or team have changed since then, that process may need an update. I’m offering an onboarding review. Would you like me to send the details?”
Adapt the message to the actual relationship. Personalization should be accurate.
Make the next step easy
Give the client one clear action.
That might be booking through a link, replying with a question, or asking for details.
Check that the link works and that anyone answering calls or messages understands the invitation.
Consider the obstacle before offering a discount
Price may not be why someone stopped booking.
She could be unsure which service to choose, unable to find a suitable appointment, or confused about something that changed.
If you include an incentive, know its cost and whether the work remains financially worthwhile.
Respond thoughtfully
A reply may bring a booking, a question, or feedback you weren’t expecting.
Listen before defending yourself. If you promise to investigate a concern, follow through.
If someone isn’t ready to return, respect that decision.
Keep track and follow up appropriately
Record when you contacted the client and what happened.
A reasonable follow-up can be helpful. Repeated personal messages after no response can become uncomfortable.
Notice what the replies teach you. If several people have the same question or difficulty, you may have found something to improve.
Try it with five past clients
Choose five people, review each relationship, and write a relevant invitation with an easy next step.
Track the responses and adjust what needs attention.
For more examples, listen to the Limitless Living Podcast episode, “How to Reconnect With Past Clients and Make Coming Back Easy.”
Join the conversation in the free Facebook group, Limitless Living for Women Who Are Becoming: [GROUP LINK]
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